Wise Traffic School is a family business in the truest sense of the term. Owned and operated exclusively by father Sid Wise and sons Matt and Sam Wise, Wise Traffic School has been providing driver improvement education since 2004. Sid is a retired Air Force fighter pilot, Matt is a physician working for the Indian Health Service, and Sam is a Florida attorney. Matt and Sam have been partners in several internet-based businesses.
When people ask us how we got into the driving safety business, we explain that we wanted to be part of the effort to reduce traffic crashes in the state of Florida. But there was an additional catalyst as well — Sandra, Sid’s better half and mother to Matt and Sam. She needed some relief from all of the togetherness associated with Sid's retirement and encouraged Matt and Sam to create a position for their father in their next business venture. During this time, Sam received a traffic citation and decided to attend a basic driver improvement course to avoid points being added to his driving record. With their mother's request in mind, Matt and Sam had an epiphany: Sid’s experience as an instructor pilot and safety officer in the Air Force and the sense of mission and service that came with his military career could be combined with their experience as internet entrepreneurs to create Wise Traffic School. And as the old saying goes, “the rest is history.”
Since 2004, we have personally taught over 700 in-person classes to students in our local community, and since 2008, we have provided our course on-line to tens of thousands of students across the state of Florida. During this time, we have been grateful to have received many positive comments from our students regarding the quality of our curriculum and its presentation. Believe it or not, several of our students have reported that completing our course actually turned receiving a traffic citation into a positive experience, and others have stated that all drivers, even ones without citations, would benefit from taking our course.
Also, many of our students have thanked us for the honest and straight-forward way that we advertise and price our Basic Driver Improvement Course. Unfortunately, our largest competitors have chosen to use deceptive pricing; they advertise "the lowest price" but then add additional hidden fees. While we're certain that we are losing business to companies that practice deceptive pricing everyday, we refuse to resort to their tactics. We believe that Florida drivers deserve better. Deceptive pricing harms the effort to make driver improvement education a positive experience for all. At Wise Traffic School, the stated price is always the total price.
Our goal at Wise Traffic School is to reduce traffic crashes in the State of Florida. To accomplish this goal, we challenge you to change your driving habits — to abide by traffic laws and to use safe driving practices every time you get behind the wheel. We believe that every driver, even one with many years of driving experience, can become a safer driver, a driver who is less likely to cause a vehicle crash.
We hope you will take our challenge to become a safer driver!